Why People Text And Drive Even When They Know It’s Dangerous

TIME

If you’ve turned on the TV or glanced up at a billboard lately, you know that texting while driving is a bad idea. Celebrities are lending their names to public awareness campaigns, and more than 40 states have banned the practice. A new study surveyed 1,000 drivers and found that 98% of those who text everyday and drive frequently say the practice is dangerous. Still, nearly 75% say they do it anyway.

“There’s a huge discrepancy between attitude and behavior,” says David Greenfield, a University of Connecticut Medical School professor who led the study. “There’s that schism between what we believe and then what we do.”

The lure of text messages is actually a lot like the appeal of slot machines, Greenfield explains: both can be difficult compulsions to overcome for some people. The buzz of an incoming text message causes the release of dopamine in the brain, which generates…

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